The VoIP Report Weekly Roundup – June 16, 2017
Missed something on The VoIP Report? If so, check out the weekly roundup June 16 and see what happened in the world of VoIP this week.
This week on TheReport we discussed how VoIP can and will improve your company’s branding. We also shared information on some of the biggest threats to unified communications and how business can stay safe. Finally, we discuss the move to digital healthcare and how millennials are the biggest driving force.
If you missed any of our articles or any of this week’s industry news check it out below.
How VoIP Can Strengthen Your Company’s Brand
A strong brand is essential to company success. It gives a business a clear identity, helps build preference for its products and services and can increase customer loyalty and repeat purchases. Overall, a strong brand helps build long-term revenue and profitability.
A key contributor to brand strength is the quality of customer experience when consumers or business buyers interact with brands. The Strativity Group, a customer experience consultancy, found that almost 40 percent of customers interact with their favorite company at least weekly, making the quality of customer interactions very important.
The group’s CX Pulse Study found that frequency of contact had a direct impact on brand loyalty. Respondents claiming to be loyal to brands dropped from a high of 87 percent who interacted daily to 64 percent interacting weekly, 49 percent monthly and 33 percent a few times a year.
Healthcare Goes Digital: You Can Thank Millennials
Like the Baby Boomers who gave birth to them, Millennials are leaving their influential fingerprints on whatever they touch. The majority have reached the age of 26, and are off their parent’s health insurance. So, one of the surfaces they are touching is healthcare. King Midas might have had the golden touch, but millennials prefer digital. So, if you look closely, you’ll find their digital fingerprints – on both sides of the stethoscope.
Why Businesses Need to Focus on Digital Transformation
“He who hesitates is lost.” Literary scholars are at a loss to come up with the origin of this oft-repeated axiom, but there’s no disputing its truth. Change a word here, add a word there and you’ll discover another undeniable truth. The company that hesitates in digital transformation will be left behind. In fact, if it waits too long it may never catch up.
Digital transformation, it’s a term we all hear and perhaps use. But how many of us know what it means. A Huffington Post blogger writing about the subject suggests that many in the marketing field say they are digitally transforming. Yet very few actually know what the term means. With this in mind, we start out own exploration.
In the News
The Workplace of the Future and What Businesses Get Wrong
API Integration: What Businesses Need to Consider
A CIO Cloud Migration Checklist
Selecting a Technology Partner: Questions to Ask
Three Digital Transformation Trends Changing Customer Experience
The Biggest Education Security Threats for 2017-18
Closing B2B’s Digital Gap with the Cloud
How K-12 Can Upgrade Cyber Security This Summer
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