Customer Interaction is Changing Thanks to IoT
As the customer begins to change the way businesses operate, the businesses must, in turn, change the customer interaction and the way they compete.
A recent Forrester report says “the Internet of Things (IoT) will continue to transform companies from being products-based to services-based.” This is a perfect summation of the new approach businesses must take with customer interactions. Katie Kregel
In today’s business world a shift is occurring as companies move from a business based, to a customer service based approach. They understand that putting the customer first, especially in the age of millennials can make all the difference. And to help with this shift the IoT has stepped up to help change the way you interact with your customers.
If you want to know more about how customer interaction is changing thanks to IoT then keep reading. Kregel discusses this further in her blog post found on Shoretel.
Who Should Read This Article
Business owners, customers, IoT enthusiasts....really anyone who cares about the IoT or customer experience will enjoy giving this article a read.
What You Will Learn
Kregel looks at all the ways the IoT is going to affect customer interactions now and into the future, then takes a deep dive into each. These include:
- Making communication easier and more efficient.
- Helping provide more proactive service.
- Making service more targeted.
- Providing more in-depth analytics.
As the customer begins to change the way businesses operate, the businesses must, in turn, change the way they compete. Adding the IoT to their business can help, by changing the customer interaction, creating happier customers.