Business Communication Being Redefined By Messaging Apps
Business communication is constantly evolving in the digital age, but the global economy's reliance on remote workers and support have magnified these changes and evolutions. It wasn't too long ago wh...
Business communication is constantly evolving in the digital age, but the global economy’s reliance on remote workers and support have magnified these changes and evolutions. It wasn’t too long ago when the business world collectively agreed that messaging capabilities were far more beneficial than email; it appears that messaging is looking to take over the business communication world as well.
An article on inc.com, How Messaging Is Disrupting Business Communication, discusses how certain messaging apps how making communication easier for businesses and workers, customers, and prospects.
You can’t travel too far in the business world without running into someone who uses Slack or HipChat, for example, both of which are designed for inter-team communications. An excerpt from the article discusses how these apps, which use channels to segregate focused conversations, can enhance business communication:
A channel can be used to announce new leads, funneled in from a website, and can be handled by a sales rep. That same sales team can have another channel dedicated to discussing sales opportunities, which is great for national or international sales teams to collaborate easily without reply-all emails. A marketing channel could serve the needs of the marketing team, interns, and graphics designers. In another channel, the entire team can congregate for company-wide discussion and announcements. Every Slack team I’ve ever been on has also had a catch-all channel for company randomness, which silos the distractions all in one convenient place.
But these are just internal apps. What about external communications apps? In other words, the business-to-customer communication relationship. These days, social media has certainly become a go-to for communicating with customers and prospects, which is why it’s worth looking into such tools as Sparkcentral, Respondly, and Sprout Social.
Are you looking for better ways to enhance your business communication?
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