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The VoIP Report

2016 Will Be the Year of Facebook at Work
January 13th, 2016

2016 Will Be the Year of Facebook at Work

What do you get when you strip down the world's most powerful social media tool and make it business friendly? You get Facebook for Work, a company-version of the popular site that's slated for public...

Summary

What do you get when you strip down the world’s most powerful social media tool and make it business friendly? You get Facebook for Work, a company-version of the popular site that’s slated for public consumption some time in 2016.

You won’t get Candy Crush, ads, or Words with Friends with this work-based site, but, according to a report on informationweek.com, Facebook At Work Slated for 2016 Debut, you will get some of the same services you’ve been familiar with for years, including:

  • Events
  • Groups
  • News Feed
  • Messenger
  • Notifications
  • Search

Facebook at Work isn’t a new concept – not completely. The social media giant has used this stripped down tool for quite some time, as a way to communicate and collaborate with colleagues in a professional manner. Once it is opened up to the masses, it will require users to have a separate work account, and posts you share will only be visible to other people within the company.

As writer Nathan Eddy states:

Designed as a tool for coworkers to communicate and collaborate in a professional environment on Facebook, the platform differs from Facebook’s Business Manager, which is a tool for businesses to manage ads and Pages.

Since Facebook is targeting the enterprise with a collaboration tool, it’s also developing a number of different tools to meet business needs, including security, Codorniou told Reuters during the Dec. 10 interview. After the rollout Facebook will charge companies for some extra services, such as analytics and customer support.

This development is intriguing, because it’s not as though work collaborative tools don’t already exist. Slack is one of the most popular communication tools on the market, but other companies, such as Asana, have committed themselves to harnessing collaboration. Will Facebook’s contribution to the collaborative effort disrupt these existing startups, or will users shy away from using Facebook at the workplace, after years of being conditioned to believe that’s the last thing you should do?

Here are some other articles on the topic:

2016 Business Communication Trends

Work Smarter: Collaboration through VoIP

 

 


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