4 Ways to Use VoIP for Halloween Marketing
Greetings Boils and Ghouls, it is officially October which means Halloween. This time of year is especially important to marketers as they enter the holiday season, where they focus heavily on holiday...
Greetings Boils and Ghouls, it is officially October which means Halloween. This time of year is especially important to marketers as they enter the holiday season, where they focus heavily on holiday marketing campaigns. It is no longer enough just to send out a promotion featuring a jack-o’-lantern and expect success. Today, you need to think creatively and spook your customers in new ways.
One way to do that is by using yourservice to create spine-chilling Halloween marketing campaigns. Will your company get out alive?
Terrifying toll-free numbers
You can’t know how successful a marketing campaign is if there is no way to track it. So set a toll-free number for your Halloween campaign and give it a Halloween twist. An example of a terrifying toll-free number could be 1-800-PUMPKIN. (OK, so not that spooky but you get the idea.) Now whenever you promote your campaign on your website, social media accounts, or emails you will know the Halloween campaign led them to you.
Create a ghoulish greeting
Your VoIP service more than likely has “auto attendant” or greeting features. So use these to your advantage! When a customer calls, have the greeting set to promote your new Halloween campaign. It is important to keep your messages short and to feature a strong call to action if you want customers to complete the sale.
If you want to have a little extra fun add creepy music or a ghoulish voice to the greeting to really get customers in the spirit.
Haunt your hotline
Remember when horror hotlines were popular in the 90s? You could spend 99 cents a minute to talk to your favorite villain or save the next victim from their untimely fate. These hotlines were fun ways for the newest horror movie to engage their viewers and get extra money for the franchise, and they can be used for your business too!
Such hotlines are inexpensive and engage the customers in a way they probably haven’t experienced before. One thing to remember if you go the hotline route is to make sure it incorporates your company offerings in some way.
Creepy contact center agents
Don’t be afraid to let your contact center agents change up their sales pitch for Halloween. Tailor the message for the season by adding Halloween buzzwords or by having your agents talk about the current promotion or campaign. Customers love talking to real people and adding a little Halloween flair is guaranteed to improve the overall customer experience.
Make your Halloween marketing pop by using your VoIP service to add a creepy element to your marketing! We promise your customers won’t run away screaming.