To give you the best experience, this site uses cookies. By continuing to use our site, you agree to our use of cookies. To learn more, please read our privacy policy.
To give you the best experience, this site uses cookies. By continuing to use our site, you agree to our use of cookies. To learn more, please read our privacy policy.

The VoIP Report

The Importance of Company Culture
June 21st, 2017

The Importance of Company Culture

Ian Linton

Company culture matters because it has a direct effect on recruitment and retention. So if you're ready to succeed in business it's time to make a change.

Company culture matters because it has a direct effect on recruitment and retention. And, that, in turn, helps a company achieve its business goals.

Create a culture that promises to give employees an encouraging, innovative and rewarding career, and you will attract great people. When social media shapes attitudes and opinions, a strong, positive reputation is essential.

A flexible culture

Today’s workforce wants to join great companies, but they don’t always want to spend their time in the office, nine to five. Flexibility is important. Employees might want to work full-time from home. They might want to divide their time between the office and other locations.

Offering flexible working is essential. And, it could help you attract talent from other parts of the country if they don’t have to relocate.

But, how do you maintain the company culture when only part of the workforce is together in the same place. Communication bridges the gap. VoIP, for example, is available on mobile as well as desktop devices. With simple video conferencing services, it’s easy to bring remote employees into the mainstream through team meetings or broadcast business updates.

Innovation is a priority

Companies that want to succeed and stay ahead of their competitors must make innovation a priority.

New product development teams and other project teams carry out the majority of the work. But, by encouraging all employees to contribute ideas for new products, suggestions for improvements or other changes, business leaders can build a culture that accelerates innovation.

Setting up social networks where employees can make contributions, or using messaging and broadcast services to keep contributors updated helps maintain the momentum of innovation throughout the business.

Collaboration is essential

A culture based on rigid departmental or functional lines acts as a barrier to innovation and change. A collaborative culture is essential to make the best use of all the skills and knowledge in the company. It’s also a natural way of working for the millennial generation that now makes up a significant and growing proportion of the workforce.

Collaboration is easier when the right tools are available. Traditionally, collaboration took place in a dedicated conference room, using expensive equipment. The collaboration tools available from VoIP make it easy for people to work together from any location, using any desktop or mobile device.

Small informal teams can meet just as easily as designated project teams. Individuals can offer their knowledge or expertise to help colleagues working on projects by sharing profiles on internal social networks.

Customer focus matters

A great company culture isn’t just inward-looking; it’s focused on the customer. And, it involves everyone in the company, not just front-line staff like help desk or sales teams.

Training and strong leadership can help employees understand their contribution to customer service. But, communication and collaboration tools enable employees to play a practical role in supporting customers.

For example, they can collaborate with customer service agents to provide expert advice that helps solve difficult problems. Or, they can use messaging services to keep sales and service teams up to date with changes to products, delivery or other factors. The right communication tools make customer focus easier to achieve.

A winning culture

With the right people in place, you can accelerate innovation, boost productivity and deliver high standards of customer service. You can’t just create a winning culture by attracting good people. You must provide the tools that enable them to work together effectively and deliver great results.

 


Related Articles