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Communication Technologies and Decision-making
August 25th, 2017

Communication Technologies and Decision-making

Ian Linton

Collaboration and communication technologies like VoIP (Voice over Internet Protocol) are changing the way businesses make decisions. These technologies enable executives and other decision-makers to...

Collaboration and communication technologies like VoIP (Voice over Internet Protocol) are changing the way businesses make decisions. These technologies enable executives and other decision-makers to gather information from a wide group of colleagues and stakeholders. They can also share content that affects the decision and gather feedback quickly before finalizing their decisions.

Businesses that utilize these technologies to the fullest are known as ‘communication superstars.’ And, they leverage these improvements in decision-making to build and maintain a strong competitive advantage. Advanced communications give them the ability to respond rapidly to business and market opportunities, or bring projects like new product development to market quickly.

Communication technologies improve decision-making

Collaborative decision-making is a key feature of the new communications environment. Technologies like VoIP have taken collaboration tools out of the boardroom and place them on the desktop or mobile device. This change immediately widens the net of possible collaborators for decision-makers. They can reach any colleague or stakeholder, wherever they happen to be located.

And with VoIP’s global reach over the Internet, decision-makers can bring colleagues from other sites or other organizations into the discussion. That brings in additional expertise and helps build consensus for the final decision.

There’s no need to book a meeting, VoIP makes it easy to set up video, web, or audio conferences immediately. So when a speedy decision is essential, the framework for collaboration and rapid response is there. But, it doesn’t need to be a formal conference call. VoIP incorporates Instant Messaging, text, email, chat, and voicemail, all available through a single platform. So, no matter what it takes to get the information, the tools are available.

Trying to find important collaborators is easy too. A presence feature in VoIP indicates whether that contact is available for a call or can’t be disturbed. And, if they are available, but not at their desk, VoIP’s Follow Me feature will send calls to mobile devices and other numbers to get through.

Sharing data

While a quick voice call or even a short message might be sufficient, there are occasions when decision-makers need to share or access other forms of information. With VoIP’s content sharing capability, they can share spreadsheets, reports, presentations, or other rich media with stakeholders as a basis for more detailed discussion or review.

As well as gathering information, decision-makers can obtain feedback and approval quickly. A broadcast message, for example, can speed up the distribution of information for approval. And, VoIP’s single platform makes it quicker and easier to access all responses, whatever form the message takes.

Taming the pace of change

These collaboration features benefit individual decision-makers as well as groups. Getting quick decisions helps teams maintain the momentum of their projects and reduce lead times.

The growing importance of the Internet of Things means that decision-makers must be able to share and respond rapidly to ever-increasing volumes of data. Communication tools like VoIP, enable businesses to keep pace with the accelerating rate of change and make decisions with confidence.


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