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Are your Appy – Why Businesses Should Consider Enterprise Apps
July 31st, 2017

Are your Appy – Why Businesses Should Consider Enterprise Apps

Ian Linton

When you talk about enterprise apps, you might be thinking big complex systems. But have you ever thought about mobile apps?

When you talk about enterprise apps, you might be thinking big complex systems for email, resource planning or customer relationship management. That’s true, but the real growth is in enterprise mobile apps.

A Gartner report, How Enterprises Are Tackling Mobile App Development in 2016, found that 42 percent of organizations expected to increase spending on mobile app development by an average of 31 percent in 2016.

Spread the benefits

Mobile enterprise apps spread the benefits of business applications to a much wider audience. And, there are particular productivity and efficiency benefits to employees who spend the majority of their time away from their desks.

Mobile business apps are not a new phenomenon. Parallel with trends in BYOD, smartphone users found it easy to download business apps. That’s great in some ways, but just one problem Users were bypassing IT and corporate security measures.

Gartner’s report found variations in the range and conformance of mobile apps in use among user groups and lines of business. Part of the problem was that IT was unable to track, distribute and manage mobile business apps in line with corporate policies.

Increase control and security

Bringing mobile business apps under corporate control is essential if they are to minimize security risks and deliver full benefit to the organization. One solution is to build an enterprise app store so that employees can use business apps that are secure and integrated with corporate databases and other resources.

Gartner’s study found that businesses running their own mobile app stores offered an average of 26 apps. Around a third were custom-built and the remainder were commercially available apps tested and approved by the business.

Transform productivity

With the right controls in place, enterprise apps have the potential to transform productivity and efficiency. An article in the Harvard Business Review reported that businesses believed enterprise apps were capable of raising productivity by around 40 percent.

Another report from Harvard Business Review Analytic Services found that nearly 60 percent of organizations surveyed credited their use of business apps to transforming how they operate across the entire enterprise.

Improve access

Accessibility plays a key factor in transformation on that scale. Putting enterprise apps on smartphones and tablets makes life easier for users and developers. Developers only have to create versions for Android and iOS platforms, a much simpler task than developing versions for multiple operating systems and browsers found on desktops or laptops.

Mobile accessibility puts enterprise apps in the hands of employees who are based in the field or spend much of their time on the move. They can carry out routine and job-specific tasks more efficiently on apps that offer consistent standards of performance and security.

Leverage data

Developers are integrating enterprise apps with corporate databases. That gives enterprise app users access to the growing volumes of information available from big data and other sources. Data access supports smarter decision-making and further improves mobile business processes.

Enterprise apps are playing an important role in improving productivity and efficiency, and they are transforming the experience at work for a generation that grew up with mobility and the app culture.


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